Brand Management Reinforce Apple

Question: Describe about the Brand Management for Reinforce Apple. Answer: 1 B: Make recommendations to reinforce Apple over the next 12 months: There are certain strategies that should be considered by Apple to facilitate their business operation and sales with a year. Marketing communication strategy helps to increase the connection with customers that helps to increase the equity of the brand. In case of Apple, the goal of the integrated marketing strategy is to provide clear and concrete messages to the clients regarding the products and after sales service provided to service users. Therefore the company should focus on introducing lucrative content that assists the company to hold a strong position. Apple should endeavour to improve the advertising strategy to reach wide range of service users all around the world. The introduction of online marketing of the product aids to arrest the attention of large amount of end-users in the market. Therefore, Apple should focus on opening more online websites to reach the client of global market. It aids this technology company to attain the reviews of the clients. The feedback of the end-users motivates the business firm to incorporate highly advanced technology in the products. For example, Apple has recently launched iPhone 6 and the after sales reviews assist the company to address the success of their product in the market. Apple should focus on using social networking sites to make people aware of the newly launched products. It helps to increase customers knowledge regarding Apples products prevalent in the market. Social networking sites such as Facebook, Twitter and many more help to draw the interest of consumers all around the world. It reduces the cost of marketing that helps the company to invest more in the productivity. It also impacts upon the sales margin and profit ratio possessed by the company. For example, online promotion of Apple products increases the sales of companys technical products that increase their profit margin and share value in recent year. Apple should also focus on introducing small teams in the firm to monitor and regulate the function of different department present in the organisation. For instance, the research and development department of Apple has introduced small groups to increase the productivity of the company. Introduction of small groups help to observe the function of several departments such as logistic, sales, customer service and so on. The close observation might help the Apple to increase their service delivery system that affects the business performance and sales operation.